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Most important ingredient in building a successful brand

With ambitious growth target, startups and businesses in India want to build a great, charismatic…

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brand & PR

Brand & PR – Can start-ups understand the co-relation?

As you google articles and tips on PR, you will find resources and tips for…

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what Indian startups can learn from branding and advertising by Nika India ad

Brand & Advertisement: Nike India just hit the bull’s eye and how !

  When I saw the Nike India Advertisement that featured Indian sportswomen and Deepika Padukone,…

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marketin trends 2016-17

Marketing trends in India 2016 – 2017 : Part 2

  The coming 2 – 3 years are going to be challenging and exciting for…

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brand trends 2016-17

Brand & marketing trends in India 2016 – 2017 : Part 1

  The coming 2 – 3 years are going to be challenging and exciting for…

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Designing user experience or virtual reality: Get out ?

  As the Indian startup ecosystem has evolved to a point where the buzz and…

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org structure 2

Scaling Org. structure during growth: Impact of brand

This is probably one of my more daring suggestions for Indian mindset who love hierarchies…

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Brand & Marketing

Brand & Marketing: What is the difference?

What is the difference between Brand & Marketing? Which one comes first? Which one is…

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cooperativ& startup-food

Agriculture Cooperatives & Food/ Grocery Startups: A Unicorn Opportunity?

  In my previous article on Designing Impact blog, we talked about how cooperatives and…

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Hiring the best in brand & marketing in India: Failure by HR?

  With my own personal experience and feedback from friends in my network, I have…