Posts In: Brand

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Most important ingredient in building a successful brand

With ambitious growth target, startups and businesses in India want to build a great, charismatic…

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brand & PR

Brand & PR – Can start-ups understand the co-relation?

As you google articles and tips on PR, you will find resources and tips for…

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what Indian startups can learn from branding and advertising by Nika India ad

Brand & Advertisement: Nike India just hit the bull’s eye and how !

  When I saw the Nike India Advertisement that featured Indian sportswomen and Deepika Padukone,…

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brand trends 2016-17

Brand & marketing trends in India 2016 – 2017 : Part 1

  The coming 2 – 3 years are going to be challenging and exciting for…

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org structure 2

Scaling Org. structure during growth: Impact of brand

This is probably one of my more daring suggestions for Indian mindset who love hierarchies…

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Brand & Marketing

Brand & Marketing: What is the difference?

What is the difference between Brand & Marketing? Which one comes first? Which one is…

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Hiring the best in brand & marketing in India: Failure by HR?

  With my own personal experience and feedback from friends in my network, I have…

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Blue print for brand building

Blue-print for Indian start-ups building a brand

Building a brand is like raising your child, you want to instil the right values…

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amazon versus indian ecommerce - Re:imagine

Amazon v/s [Flipkart + Myntra + Big Basket/ Grofers] – Re:imagine

  The brand building exercise of Amazon in the last 18 months has been quite…

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uber new

Uber’s new brand identity: What can Indian start-ups learn?

  Uber has unveiled its new brand identity, brand adaptations and rebranding process along with…