Posts In: Featured

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marketin trends 2016-17

Marketing trends in India 2016 – 2017 : Part 2

  The coming 2 – 3 years are going to be challenging and exciting for…

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cooperativ& startup-food

Agriculture Cooperatives & Food/ Grocery Startups: A Unicorn Opportunity?

  In my previous article on Designing Impact blog, we talked about how cooperatives and…

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Hiring the best in brand & marketing in India: Failure by HR?

  With my own personal experience and feedback from friends in my network, I have…

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Blue print for brand building

Blue-print for Indian start-ups building a brand

Building a brand is like raising your child, you want to instil the right values…

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amazon versus indian ecommerce - Re:imagine

Amazon v/s [Flipkart + Myntra + Big Basket/ Grofers] – Re:imagine

  The brand building exercise of Amazon in the last 18 months has been quite…

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uber new

Uber’s new brand identity: What can Indian start-ups learn?

  Uber has unveiled its new brand identity, brand adaptations and rebranding process along with…

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left right brain

Brand Fundamental – Strategy & Imagination

    A fundamental concept of a brand that everyone in the entrepreneurship ecosystem could…

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Flat-pack Office

Presenting our core team member, Nikhil’s creation the ‘flat-pack office’. Our first innovative product for…