Morph Clothing

Apparel, Brand Strategy, Product strategy, Product standardization, Design standardization, Design management, Retail strategy, Consulting

Morph is a maternity clothing brand based out of Bangalore for urban women in India. It has a range of clothing for pre and post-natal women in two broad categories of western wear and fusion wear (Indo-western) clothing.

The consulting project involved a brand strategy, product strategy to complete standardization process of design and product. The consulting also included training, workshops and handover for internal team. The process started with market & consumer research, product approach and overall strategy for retail. This led to clear roadmap for the standardization process of designing the product from concepts to design detailing and how to run a product and design team with design thinking tools.

  • Categories
    Brand, Consulting, Retail, Strategy
  • Client
    Morph Clothing

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