Posts In: indian startups

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what Indian startups can learn from branding and advertising by Nika India ad

Brand & Advertisement: Nike India just hit the bull’s eye and how !

  When I saw the Nike India Advertisement that featured Indian sportswomen and Deepika Padukone,…

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marketin trends 2016-17

Marketing trends in India 2016 – 2017 : Part 2

  The coming 2 – 3 years are going to be challenging and exciting for…

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brand trends 2016-17

Brand & marketing trends in India 2016 – 2017 : Part 1

  The coming 2 – 3 years are going to be challenging and exciting for…

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org structure 2

Scaling Org. structure during growth: Impact of brand

This is probably one of my more daring suggestions for Indian mindset who love hierarchies…

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Brand & Marketing

Brand & Marketing: What is the difference?

What is the difference between Brand & Marketing? Which one comes first? Which one is…

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cooperativ& startup-food

Agriculture Cooperatives & Food/ Grocery Startups: A Unicorn Opportunity?

  In my previous article on Designing Impact blog, we talked about how cooperatives and…

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Hiring the best in brand & marketing in India: Failure by HR?

  With my own personal experience and feedback from friends in my network, I have…

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Blue print for brand building

Blue-print for Indian start-ups building a brand

Building a brand is like raising your child, you want to instil the right values…

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amazon versus indian ecommerce - Re:imagine

Amazon v/s [Flipkart + Myntra + Big Basket/ Grofers] – Re:imagine

  The brand building exercise of Amazon in the last 18 months has been quite…

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What is the difference ?

What is a Brand for Start-ups in India?

As we are talking about branding and building brands, I wanted to lay the foundation…